It is not always easy to recognize what is special about yourself. Our culture, our upbringing, our experiences and values have a lasting impact on us - often without us even realizing it.
When we are asked what characterizes us as managers, we often fall back on characteristics that are reflected in personality tests: We are team players, goal-oriented and strong communicators. Such tests often assign us to certain personality types. We usually recognize ourselves well in these descriptions, but they often do not capture the whole picture.
Because the question remains: What else defines us? A wide range of experiences have shaped us and put us to the test time and again. Our values have been repeatedly challenged. How have we reacted to this? What have we learned from them? And what is really important to us today?
These questions lead to a deeper awareness of ourselves - and to the ability to accept ourselves as we are.
This is exactly where the personal brand comes from. It is the image that others have of you, shaped by your values, your behavior and the way in which you bring your experience to leadership. People sense authenticity. Trust is created, openness and appreciation grow - especially among managers who live their values authentically and act in harmony with their professional environment.
And this is precisely the basis for authentic leadership and long-term success.